How to speak to your client through social media content with Annie Powell – the Dog Professionals Virtual Assistant

The post covers how to create content that speaks directly to their ideal clients, as well as practical ways to identify who that ideal client actually is. I’ve also included some simple exercises to help them start crafting posts that call out real-life struggles and show how their services are the solution.

e-book download here 

Social walks are a great additional service or a way to build trust and get known in your local area.

Meet ups are a great way to not only support a local cafe but become more known in your local area. From a dog friendly meet up to a meet up for dog guardians, there are lots of different options.

COMING SOON!

Whether you may want to spruce things up or a total rebrand, these resources will help support you on your business journey!

1. What is rebranding and could it help your pet business: PDF DOWNLOAD HERE

Branding is an important part of our business, you can have a ‘business brand’ or a ‘personal brand’ or a combination of both. It’s important to understand the differences particularly if you are looking to rebrand.

The PDF downloads below are our ‘bite sized learning’ style professional download.

Updated April 2025

1. What is branding: download here
2. Building your business brand: download here 
3. Building your personal brand: download here
4. Business vs personal branding: download here

It’s important that we are transparent with our clients from the word go. Here you will find some useful PDFs to communicate with clients and be open about boundaries and expectations.

COMING SOON IN JUNE 2025!

An exclusive mini eBook and resources on how to build an online Membership group or community. This is for Platinum Members and those part of the Distinctive Dog Trainer Academy.

Download you eBook learning to get to grips with the Default Diary. Please check templates to download your Default Diary templates.

Updated March 2025

Download your eBook learning: HERE

A simple and more in-depth template to help organise your week. Please use in conjunction with your Default Diary eBook.

Updated March 2025

Simple template: Download here 

More in-depth template: Download here

Training walks are something that can be done with the dog trainer/walker and the dog or in a combination with the dog guardian. You can also create a bespoke programme or a type of training walk; e.g. puppy socialisation walks, rehabilitation walks. Here are a few resources to help you structure this service.

These are all ways to help grow or develop your business and build trust.

An introduction on how to use these to build trust, promote your business or become part of your services.

Events are a great way of getting more visible, building trust and even making an additional income. These resources will look at promoting them and organisation.

It is so easy to get overwhelmed when it comes to study time, too much, or too little, where to start? Here’s some useful resources on study tips and avoiding overwhelm!

Resource updated January 2025

Study tips: Download here

CPD and tiredness: Download here

Event preparation: Download here

Learning pace and style: Download here

With so much CPD and educational providers it can be a minefield of what to choose and how to get the most out of what’s available. These resources will help you with that.

This is a really helpful selection of resources to help you market your pet business effectively and stress free!

Updated February 2025

1. You can’t pour from an empty cup: download here
2. Boundaries: download here
3. Why marketing isn’t working for you: download here

If you are struggling with discovery calls, you can practice a free practice session with Helen. Please note this is for Platinum Members only.

Book your call by contacting: Helen@www.petpronetwork.com

A simple template to help you increase your prices without feeling icky.

From your initial ‘meet and greet’ to ongoing sessions, it’s important to consider safety, the environment and any follow up work.

Updated February 2025

Structuring sessions to look after you: Download here

Booking slots (troubleshooting): Download here 

Safety and boundaries: Download here 

Structuring a session for 1-2-1 dog training or behavioural: Download here

Whilst being flexible may seem like a way to attract clients, you need a business that works for you and your working week. Booking sessions can be made streamline by having booking systems/calendars/online payment systems. This stops the ’email ping pong’ and ensures you are not tempted to book extra clients in on your day off!

Updated February 2025

Booking slots: Download here

Booking systems: Download here

Whilst it’s good to give client’s something to refer back to, pages of writing can be overwhelming and time consuming to write. Here you will find some top tips plus some templates.

Updated January 2025

Report and training plans, how to save time: Download here 

Simple template for loose lead walking (training): Download here

Template for behavioural therapy report (part 1): Download here

Template for behavioural therapy and training plan (part 2): Download here

Platinum and Distinctive Dog Trainers – please email Helen@www.petpronetwork.com if you would like an example of a full report/plans and case studies. 

Boundaries are important in business to ensure you maintain professional relationships and you don’t become overwhelmed with too much workload.

Updated January 2025

How to set good boundaries: download here

Establishing boundaries: download here

We have 3 simple templates to help you with goal setting, weekly planning and yearly planning.

Exclusive eBook learning to take your through January and beyond!

You will find a link to a case study report and therapy plan, plus some troubleshooting.

Behaviour therapy report (CCD)

Therapy overview and treatment plan (CCD)

Case study – troubleshooting CCD with Bruce

Here you will find a literature review and references a great resource for learning more about CCD

CCD Dissertation Lit Review and References

When it comes to pricing your products or services, it can be a very emotive subject. I tend to use a simple equation: how much do you need to earn and how many things do you have time to do?

It’s also important to get away from the ‘time for money’ trap. It’s more than an hour of your time. For training/behaviour I advise looking at programmes and for dog walking/grooming regular slots.

There will be clients who believe in quick fixes or instant results, so it is important that we help educate them to see that long term support is the key and why our ongoing success programmes work.

For more in-depth learning on creating programmes and the consultation process please contact Helen for details of her Distinctive Dog Trainer Mastermind and accreditation.

Providing programmes is not only important to getting ongoing results with your clients but will enable you to have a more consistent income. We will be looking at why programmes are so important and why we should be providing them for our clients.

For more in-depth learning on creating programmes and the consultation process please contact Helen for details of her Distinctive Dog Trainer Mastermind and Accreditation.

We can’t help every pet owner and it’s important to remember that we need boundaries. These resources create the perfect baseline to finding or keeping that ideal client so you get the best results and enjoy the work you do!

Sometimes we can feel icky or guilty when it comes to discussing our prices. In this resource we will be looking at some of the reasons we find it a challenge to sell and why sometimes the client says no. It’s actually ok to not sell every time and not all your potential clients will be right for you.

Sadly when it comes to pricing one reason potential clients are not ready to buy is because they don’t understand your message, fail to see the results or simply have not been on a long enough journey. Marketing is many touch points over a period of time. Like a relationship it just doesn’t happen overnight. People barely buy straight away unless it’s on impulse or a desperate need.

We have put together a useful list of ways to help market your business.

Updated January 2025

Download here 

Marketing is all about taking your prospective clients on a journey. Many touch points over a period of time. Here’s our marketing 101 which comes in handy over and over again!

Updated January 2025

Download here

A way to get to know about your client and the case, how you can help and to build trust to lead to a booking.

5 simple and stress free tips to grow your pet business

Sometimes it can be a real challenge to know what to write about, so this resource includes some files to help you do just that. I like to have general themed posts throughout the week – these can be for example tip posts or success stories based around my cases.

Remember to keep things simple and by having structure it takes your client on a journey, building trust.

Working with overseas rescue dogs and their owners can be emotive and challenging, however very rewarding. These resources help identify common issues with rescue dogs and how you can help.

Rescue – overseas foreign dog rescue

Here are some useful resources to help you build a successful online membership.

Updated April 2025

1. Research and plan: download here
2. Building your membership: download here
3. Examples: download here

Writing to sell is very different to how we would write a book or a report to our clients. But it’s important that are words have meaning.

Add value and help take the pet owner on a journey; this journey needs to be relatable, reflective, understanding the issues they are going through. The way you structure your content and the headings help create an impact and convince people to spend a few minutes of their time to read what you time to say.

This all builds trust – leading to you being to help more pet owners.

Doing online consultations and programmes is a great way to help pet owners all over the world. But it’s important not to devalue your hard work by reducing prices or sugar coating the deal with extra incentives. Remember if you are getting similar or the same results you should be charging the same amount.

UPDATED SOON!

COMING SOON

Being confident with your pricing means that you can charge a premium/higher price without feeling guilty.

The easiest way to earn more money and get more time back is by raising your prices. I’ve put together a selection of files to help you be more confident about your prices and why you should never have to worry about them again. You will also be confident that you can clearly explain the value of your services;  the positive outcomes and those life changing results!

Running a business has it’s ups and downs. One day you may have the best client in the world, the next one that never seems satisfied or doesn’t implement what you’ve asked.

You need to remember it’s your business, your rules and having detailed terms and conditions and boundaries at the start is most important. That way if things start to go wrong you are 100% prepared.

We often want to please everyone, but this is not always possible and at times we will slip up. But it’s how we deal with these slip ups that’s important.

Communication is the key. Open, honest and transparent.

If you want to attract new clients, your content needs to be be engaging to your prospective clients.

Creating engaging content helps you stand out from the crowd and create trust with your prospective clients. This includes not only educating and supporting them but creating good case studies and stories. Story telling is a powerful thing, allowing the client to see you understand what it is like to walk in their shoes, always making them the hero of your story.

COMING SOON!

If you want to create content there are some simple tools and apps to generate catchy headlines or subject areas.

Here you will find some of the best tools and apps in the files section. Don’t be afraid to think outside of the box and get creative. Go and have a play around and if you have any questions or want me to look at your blogs, please do get in touch.

Resource updated January 2025

Download here

Facebook groups are a powerful way to create an engaging community. To build trust and a sense of belonging.

You can create your own Facebook groups or you can join others, either way if you don’t produce engaging content or fail to network in your chosen groups, you will get very little, if no benefits. Whilst creating your own community may not be for everyone there is no reason who you can’t join and benefit from others.

Your personal profile is a great way to connect to other like-minded pet professionals and engage in local community groups, but sometimes it can be a little bit of a minefield. So here’s some resources to support you:

1. Making the most of your personal profile: download your PDF here 

A Facebook page is like your shop door. It’s where people go to find out about your products and services so it’s important to ensure you are updating it regularly and creating engaging content.

Here you will find some useful resources to help create content and how to make the most of your page without being spammy.

1. Making the most out of your Facebook page: download here
2. Producing engaging content on your Facebook page: download here
3. Education and awareness: download here
4. Content ideas (core pillars/topics: download here