Our code of ethics

  1. provide the best long term/follow up support for clients.
  2. To respect the privacy and confidentiality of clients and other members.
  3. To carry the appropriate insurance for your services, including public liability.
  4. To continue professional and personal development in all areas of marketing, practical skills and updating current knowledge of pet care, training and welfare legislations.
  5. To actively provide and promote force-free training and handling methods.
  6. To reject training and/or handling methods that cause unnecessary discomfort, both physical or mental; This includes verbal and physical corrections and training tools or equipment used in training and everyday handling methods that are designed to startle, scare or be aversive to dogs through: intimidation, tightening, restricting to prevent pulling, pain, shock.
  7. Tools and equipment we actively reject and do not promote the use of in training and everyday handling methods include but not exhaustive to are spray collars, pet correctors, physical or verbal corrections to intimidate or startle, choke or check chain collars,  prong collars, shock collars and *slip leads. *Restricting head collars i.e. haltis or harnesses that tighten and restrict the dog to reduce pulling (i.e no pull harnesses). *These are all subject to individual cases so please see 8 for details of weaning off period or request more information via our team.
  8. In some circumstances we understand that some of your clients may already use some of the above tools or equipment. Or without a halti the dog may become a danger to the owner or itself. We suggest a weaning off period or to introduce a harness where appropriate or in a combination with a head harness as above and re-educate/teach your clients into a more appropriate alternative. We are happy to help you through this process as we understand clients can be sensitive to changes so this needs to be approached in a tactful and professional manner. In the case of slip leads, in some instances, partcularly in rescue work, slip leads may need to be used when other methods of handling cannot. This is particularly understandable in cases where dogs are lead shy/collar shy. Please get in contact for our official full statement on haltis or concerns or information with any of the equipment listed above. Please note this is not an exhaustive list, is subject to change and individual situations are taken into account.
  9. To only take on clients and their pets with whom you can work within your professional limits. If these go beyond the following you must either:
    • Agree to refer the client on to another professional, who has the appropriate skills or knowledge.
    • Continue professional development to enhance this skillset or knowledge.
    • Seek appropriate assessments or mentoring opportunities to further your knowledge.
  10. To not spam other members with unsolicited emails or messages, of your services or products, unless they have requested your help.
  11. You will not use other professionals’ images/infographics without prior consent.
  12. You will not copy and paste another professionals’ content and use it as your own. All blogs written on you pages/website should be in your own words or if using someone else’s material quoted and referenced.

Labels can be confusing, however PPN has a high standard of ethics and this is a group who stands for training without pain or fear. We do not allow discussions supporting aversive methods.

Although PPN has it’s own ethics and expects all members to be supportive of these and abide by them, we accept members on their individual ethical standards and not those of organisations they may be a part of. If there are any concerns about particular members ethics or practices then there is a formal complaints procedure that members can follow.

You will find a list of all our supporting organisations who all follow our force free ethics at the footer of our website. We only promote and support these through PPN as they have gone through a formal assessment.

Our ethics are continuously updated and we liase with our supporting organisations to uphold our high standards

Force free ethics extends to the way we treat other humans and marketing ethics. That means we do not accept slander of any form or discussions about our Members in a negative light.

We thank you for all your support and continuing to raise the standards for animals and people.

We are proud to work in collaboration with and recommend the following

  • ISCP
  • IMDT
  • Robin Waite
  • UK sniffer dogs
  • The Dream Biz Coach
  • Canine Confidence
  • Do no harm dog training
  • The Dog Training College
  • Positive Dog Training Academy
  • Canine Hoopers World
  • Tromplo
  • Animal Courses Direct
  • Nosey Barker
  • Canine Principles
  • Global Canine Welfare
  • TheDoGenius


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