Our story

Work less, have the confidence to charge more, and have more fun in your pet business.

Running your business can be a lonely and often thankless task.

“Am I doing it right? Do I have enough knowledge? Enough experience? Enough income?”

Are you ready to quit the late nights, chasing difficult clients and thinking “you aren’t good enough”.

There is so much self doubt, but don’t worry PPN offers something very unique; a safe and confidential platform to join your ‘cheerleaders’ without feeling you are being judged or belittled.

Hi I’m Helen and I help ambitious, hardworking pet professionals get more profit and prestige in their business.

With a background in counselling, mentoring and business coaching – I combine my skills and my love of working with people and animals and have created a very special community. I knew that there were already numerous online marketing courses and great organisations out there, focusing on the training and pet care side of our industry, but no memberships or organisations that combined marketing, business and personal development (or that insisted upon a force-free philosophy).

In 2017, I was bullied and at the point of burnout and then my life changed when I started a Facebook group to seek refuge from my life as a pet care entrepreneur.

This refuge, turned into something incredibly powerful and I craved the opportunity to help other pet entrepreneurs find the same joy in their careers. Where I was once lonely and isolated I now was receiving dozens of messages filling my inbox. I was surprised by how suddenly a community of pet care entrepreneurs came together to share their experience, strength, and hope.

As the community expanded, I was fuelled with this new found passion and wanted much more than just a Facebook Group and decided to launch an official organisation, one which would not only improve standards in the industry as a whole, but a place you could receive additional accountability.

The Pet Professional Network was born!

PPN is the first business support organisation and membership for pet professionals who do not use any form of aversive methodology (pain or intimidation) to train, walk or care for any pet. We apply this philosophy to people, too; employing a strict anti-bullying policy to protect our members, which fosters a true sense of belonging in a safe and confidential environment.

I’ve helped hundreds of pet professionals, just like you, learn to fall in LOVE with their business again.

Whether you are newly self employed, thinking about starting up or have many years of experience our community offers you a safe place to ask advice in a safe group coaching environment.

We are proud to work in collaboration with modern, world class training and behavioural institutes and have a strong team of Affiliate Members made up of the most respected dog trainers, pet professionals and business coaches.

Our private confidential Facebook group is really special – our dedicated team of admin ensure things run smoothly and we have weekly themes, regular Facebook Lives and monthly challenges making us one of the most engaging member’s Facebook groups

As a member you will receive additional benefits including a full listing on our recommended directory.  A great resource for pet owners and pet professionals looking to connect and support each other. Plus download hundreds of assets and resources such as training templates, terms and conditions and literature on common marketing themes.

Raising the standards to help support more pet owners

Being part of our community means you give the confidence that you are providing your clients ethical, kind and effective services to help move them forward with a strong emphasis on the importance of long term support for your clients. Using our logo gives you a stamp of approval in which is sadly still a very much unregulated industry.

How to join us

Membership is an online assessment process, only opening once every two months to keep our community both personalised with a warm welcome.

You can apply to be on our waiting list here:


Our motto is ‘together we are stronger’ and we are a people focused organisation.

– Helen Motteram (BSc Hons)


Your journey

Welcome to your exciting new journey!

Being self employed, can be a lonely place, one which you can often feel isolated and alone, but it doesn't have to be this way.

We are here to support you on your journey from the word go, we want to hear your story, get to know all about your business, warts and all. We aren't here to judge you and love to hear all things pet related. No question is a wrong question, in fact the more you ask, the more you will get out of our community.

Running a business is not all rainbows, fluffy clouds and magical unicorns, it is going to be tough, but we've got your back, helping work through your problems as a team. We celebrate your success stories and motivate you to push forward.

As an ambitious pet professional who loves both animals and people we believe you deserve an organisation that's all about you. An organisation that gives you the tools to empower you to streamline your business, more time to do the things you love and more money to enjoy life with your own pets and family.

Meet our team

With the help of our dedicated Team, Affiliate Members and their supporting organisations we are on hand to help you achieve the business of your dreams.

  • Social Paws
    Helen Motteram
    Founder and Manager
  • Bonny Dog Behaviour
    Bethany Grace
  • Mighty Dog Graphics
    Denise O' Moore
    Founding Member
  • In The Doghouse DTC
    Donna Saunders
    Emotional Support Mentor
  • Cath Pickles
    Mediator & Complaints Specialist
  • Fearless business
    Robin Waite
    Business Coach & Mentor
  • Russell Crow
  • Epsom Paws Dog Walking
    Di Seidl
    Admin support
  • Pooches and Pals
    Nikki Clark
    Admin support
  • Parker's Barkers
    Samantha Parker
    Admin support
  • Good Dog Practice
    Rosee Riggs
    Admin support
  • VIP Dog Training Services
    Dale Foley
    Admin support
  • Dog Training With Charly
    Charly Kay
    Admin support
  • Nikki Birkett Dog Training
    Nikki Birkett
    Admin support
  • Allsorts Dog Training
    Gill Gallagher
    Admin support
  • Theo and Friends
    Liz McCormick
    Admin support
  • Rachel Spencer Writes
    Rachel Spencer
    Media and PR

We are proud to work in collaboration with and recommend the following

  • ISCP
  • Mighty Dog Graphics
  • Nosey Barkers
  • IMDT
  • Robin Waite
  • UK sniffer dogs
  • The Dream Biz Coach
  • Canine Confidence
  • Do no harm dog training
  • INTOdogs


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Whether you are newly self-employed, thinking of starting up or have many years of experience, our organisation is the perfect stepping stone to connect you with like-minded professionals.