Archives: Resources

The consultation marketing process

The consultation and ongoing support programmes

Your marketing message

One to one and training walks

A one to one walk or training walk is when you take the dog out on it’s own without the owner. You can however offer this service with a combination of transfer/coaching walks (with the ownner). These walks are more than ‘just a walk’...

Adventure walks

Adventure walks offer something different, a unique experience for the dog and a happy well behaved dog for the owner. But it’s important you sell based on the outcome rather than the features. So think about how this is different from a normal walk...

Exporing your core story

Every business starts with a story, your story. So let’s go back to the roots to why you started and help relate this to how you can help pet owners. Sometimes we also lose our way – so revisting our passions and the reasons...

One to one Zoom Skype or telephone training

Doing online consultations and programmes is a great way to help pet owners all over the world. But it’s important not to devalue your hard work by reducing prices or sugar coating the deal with extra incentives. Remember if you are getting similar or...

Introduction to content marketing

Writing to sell is very different to how we would write a book or a report to our clients. But it’s important that are words have meaning. Add value and help take the pet owner on a journey; this journey needs to be relatable,...

Online training, programmes and courses

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Making the most out of your business and personal life

Running a business and trying to juggle your personal life can feel like a hopeless task. But much of this is down to a lack of motivation – not making the most out of opportunities and time management. This resource will focus more on...

Puppy development

The first few weeks and months are critical to the development of a puppy. But many owners are keen to progress quickly, often over exercising the puppy or overwhelming it to new sights, sounds and smells. Here you will find some resources to help...

Overseas foreign dog rescue

Working with overseas rescue dogs and their owners can be emotive and challenging, however very rewarding. These resources help identify common issues with rescue dogs and how you can help.   Rescue – overseas foreign dog rescue

Themes and structure

Sometimes it can be a real challenge to know what to write about, so this resource includes some files to help you do just that. I like to have general themed posts throughout the week – these can be for example tip posts or...

Equipment to bring to one to ones

I have a box, not just any box. A box full of equipment and goodies to bring to a one to one consultation and follow ups. In these files I will go through all the equipment I bring with me and how they help,...

Head collars

PPN do not promote or recommend the use of equipment such as head collars that can restrict the dog of its natural movement or work to stop pulling by adding pressure. However, we understand in some cases they are used as a last option...

Introduction

5 simple and stress free tips to grow your pet business

Longline (training leads)

Longlines or training leads can be a great piece of equipment to help manage and control a dog when training. They can also help build confidence when working with anxious/nervous dogs. But with every piece of equipment they must be used safely and most...

Productivity introduction

This resource will give you an introduction to productivity and how you can prevent too much workload and have good work-life harmony.