Writing to sell is very different to how we would write a book or a report to our clients. But it’s important that are words have meaning.
Add value and help take the pet owner on a journey; this journey needs to be relatable, reflective, understanding the issues they are going through. The way you structure your content and the headings help create an impact and convince people to spend a few minutes of their time to read what you time to say.
This all builds trust – leading to you being to help more pet owners.