Marketing is all about taking your prospective clients on a journey. Many touch points over a period of time. Here's our marketing 101 which comes in handy over and over again! Updated January 2025 Download here
Marketing 101
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The discovery call
A way to get to know about your client and the case, how you can help and to build trust to lead to a booking.
Themes and structure
Sometimes it can be a real challenge to know what to write about, so this resource includes some files to help you do just that. I like to have general themed posts throughout the week - these can be for example tip posts or success stories based around my cases....
Overseas foreign dog rescue
Working with overseas rescue dogs and their owners can be emotive and challenging, however very rewarding. These resources help identify common issues with rescue dogs and how you can help. Rescue - overseas foreign dog rescue
Online memberships
Here are some useful resources to help you build a successful online membership. Updated April 2025 Research and plan: download here Building your membership: download here Examples: download here
Introduction to content marketing
Writing to sell is very different to how we would write a book or a report to our clients. But it's important that are words have meaning. Add value and help take the pet owner on a journey; this journey needs to be relatable, reflective, understanding the issues they...
One to one Zoom Skype or telephone training
Doing online consultations and programmes is a great way to help pet owners all over the world. But it's important not to devalue your hard work by reducing prices or sugar coating the deal with extra incentives. Remember if you are getting similar or the same results...
The consultation and ongoing support programmes
The consultation marketing process
Introduction
5 simple and stress free tips to grow your pet business